Neal is passionate about creativity.  He is the former Head of Design for British Airways, he led the design of the world’s first flat beds in business class. He employed design to create end to end customer experience. Neal was Head of Design for railway firm GNER, he led the redesign of the InterCity 225 fleet.


Neal is an associate of the UK Design Council, a Fellow of the RSA and a visiting tutor at the Royal College of Art.  He has taught design and innovation at London, Cambridge Judge and Imperial College Business Schools.

Neal believes design and design thinking are core business tools not afterthoughts.  They enable teams to come together to unlock tremendous opportunity in organisations.  Neal believes this is especially true when design involves leadership teams; is used strategically alongside data; and views an organisation from a customer perspective.

leapSTONE founded in 2009 works with a select group of highly talented associates