“All too often projects either focus on trying to respond to the symptoms of a problem or service or use the same processes that have gone before. This risks the project failing because using the same old methods are unlikely to uncover and deal with the real causes.

Taking a step back we should take more time to understand what is the real question that we should be asking and seeking answers to.

Really good design is about exploring problems thoroughly. By properly exploring the problem we stand a much better chance of getting to more meaningful solutions. It reduces the chance of getting a great answer to the wrong question.”